Recent Outcomes

I've led a health & fitness brand to 300% year-over-year growth with a full funnel strategy. I also provided strategic guidance to U Beauty during their institutional investment period, helping them scale their marketing operations for rapid growth.

About

With 20+ years across the client and agency sides, I've managed $330MM+ in traditional and digital media, helping scale brands like no!no! during key growth phases. I founded Echo Direct Marketing to give growth-stage DTC teams senior judgment with hands-on execution-clear plans, disciplined testing, and decisions tied to unit economics.

Decisions tied to the P&L

I tie marketing to unit economics—MER, contribution margin (CM3), and payback. We choose one attribution source per quarter and calibrate with lift tests.

Senior-led, hands-on

You work directly with me. I set the plan, build the critical pieces, and run weekly reviews. Limited client roster so I stay close to the work.

Test, document, scale

Hypothesis-driven tests, clean naming and change logs, weekly insights. Scale winners, prune laggards—fast, repeatable, accountable.

Team V1 Single Img

Darren Fisher

Founder, Echo Direct Marketing
Echo Direct Marketing

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