
Health & Fitness - Strategic growth marketing with hands-on digital media buying and P&L performance analysis delivered systematic optimization that resulted in exceptional business expansion and market positioning.
Beauty & Skincare - Provided strategic analysis and performance oversight during rapid growth period, delivering data intelligence and reporting that supported executive decision-making and investment preparation.
Consumer Beauty Device - Strategic media management and multi-channel expansion scaled failed product launch to $170MM+ in annual revenue within three years.
Weight Loss Supplement - Systematic testing and strategic media management scaled product from $10k initial test to over $1MM in weekly media spend, becoming one of the most successful products in the category.
Medical Device Marketing - Methodical market expansion validated patient acquisition model and scaled specialized treatment from proof-of-concept to successful national campaign.
Satellite TV Dealer - Systematic television advertising expansion transformed mid-tier regional dealer into #3 national dealer through strategic media buying and scaling.