Three Ways I Help DTC Brands Achieve Strategic Growth
How I Work
Strategic Partnership Approach

Working with me means getting a strategic partner who understands both the tactical execution and business context. Every campaign decision connects to your broader growth objectives.

Transparent Communication

Regular strategy sessions, performance reviews, and direct access for questions or optimization opportunities. No account managers—when you need strategic guidance, you reach me directly.

Business-First Methodology

Every metric connects to business outcomes. Whether it's reducing customer acquisition costs, improving retention rates, or scaling profitable channels, the focus stays on results that matter to your P&L.

Experience-Driven Insights

20+ years of experience means I can quickly identify what's working, what's not, and what needs optimization. You benefit from patterns I've seen across hundreds of campaigns and dozens of successful scaling efforts.

Who This Works Best For

Well-Funded Startups Ready to Scale

You have capital to invest in growth and need someone who can develop strategic frameworks while executing tactical campaigns that deliver results.

Growth-Stage DTC Companies ($1MM - $50MM Revenue)

You've proven product-market fit and need strategic marketing expertise to scale efficiently. You want senior-level guidance without premium agency pricing.

Established Brands Optimizing for Investment

You're preparing for institutional funding or acquisition and need marketing strategies that demonstrate sustainable, profitable growth that tracks to achieve or exceed LTV:CAC targets.

Companies Frustrated with Agency Performance

You're paying premium rates for junior execution or getting great creative without strategic business connection. You want accountability and business-focused results.

Getting Started

Initial Strategy Session

Every engagement starts with understanding your business model, current performance, growth objectives, and P&L levers including product-level contributing margins. This foundation ensures every tactical decision supports your strategic goals.

Flexible Engagement Models

• Project-Based: Specific strategic challenges or campaign optimization
• Ongoing Partnership: Monthly retainer for consistent strategic guidance.
• Fractional Growth Officer: Regular strategic oversight with campaign execution

Growth Challenges? Let's Discuss

Let's talk and see how my experience can accelerate your growth. Whether you need someone to execute campaign, optimize existing performance, or develop strategic frameworks for scaling, we'll find the right approach for your business.
Let's Explore Working Together
Let's chat
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